Deepfakes and AI-manipulated media: disclosing as required
Do you create or use deepfakes or AI-manipulated image, audio or video? Then Article 50 requires you to disclose that the content is artificially generated or manipulated. We set up that disclosure correctly.
Detail per situation
Marketing and media
AI-manipulated images in campaigns or media require clear disclosure. We determine the right form and record it.
Avatars and cloned voices
Synthetic avatars or voices that appear real fall under the disclosure duty. We set up compliance.
Frequently asked questions
Does this apply to clearly artistic content?
Exceptions apply, for example for art, provided it is appropriately disclosed. We determine per case what is needed.
Where do we place the disclosure?
Clearly and at the right moment, without undermining the message. We determine the right place and form.
Sources and status
The legal background and sources for this topic live on Responsible AI Platform, the knowledge layer on the EU AI Act.
Read the background on Responsible AI Platform